AI Insights · Timothy · July 2025
Top 5 Fashion Games on iOS in the UK: Q2 2025 Performance
Explore the performance of the top 5 fashion games on iOS in the UK during Q2 2025, including trends in downloads, revenue, and active users.
During the second quarter of 2025, the top five fashion games on iOS in the United Kingdom showed varied performance in terms of downloads, revenue, and active users. Here's a closer look at each app's trends.
Skincare Time: Makeover ASMR experienced fluctuations in weekly downloads, starting at 10.7K and peaking at 12.5K by late May. However, there was a decline to around 6.2K by the end of June. Active users closely mirrored this trend, beginning at 28.9K, increasing to 31.3K mid-quarter, and concluding at 24.8K.
Merge Studio: Fashion Makeover saw a steady increase in weekly revenue, reaching about $10.5K by the end of the quarter. Downloads were more stable, fluctuating between 2.3K and 5.5K. The active user count rose from 8.8K to 13.4K, reflecting a positive trend.
Glow Fashion Idol maintained consistent revenue, with a peak of roughly $9K in early June. Downloads varied, starting at 3.7K, peaking at 6K, and settling at around 2.7K. Active users increased significantly, hitting 15.9K in late May before a slight decline.
Paper Doll Makeover & Dress Up showed no revenue but had a notable increase in downloads from 2.8K to 6.4K by late May. Active users rose from 25.4K to 34.8K, indicating strong engagement.
Beauty Tiles: Story & Makeover had a gradual revenue increase, ending the quarter at $3.4K. Downloads and active users both showed positive trends, with downloads peaking at 4.9K and active users reaching 9.2K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
